Emma Natter

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I'M EMMA

 I'm an art director, business strategist, and brand storyteller, and I have a gift for seeing into the heart of a brand and telling it's story well.

I help artists and creatives find the creative fulfillment they’re craving, and create the resources they need to provide sustainability for their awesome life.

I'M CELEBRATING...

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MY SISTER

"She has one of the softest, kindest hearts I’ve ever met. She’s trusting. But at the same time, fiercely loyal for the people she cares about most."

Rachel doesn’t want to force to be heard. She wants people’s interest, respect, and love. I love that about her.

Rachel and I are kinda at the caboose of my family, and as such we’ve realized that there’s usually a pattern to how the drama goes in our family of five girls. I’m number four and Rachel’s number five (I know, we have the positions of Kitty and Lydia from Pride and Prejudice...I’ve always been bitter about it. Yet definitely relieved that neither of us is Mary). Rachel and I will meet eyes when some drama starts to arise. I mean, occasionally it’s us, but usually it’s not. We know it’s best to stay quiet. Sometimes we’ll even grab my husband, Michael, and head to another room and hang out. I mean, granted, I have plenty of my own drama in the family, but it’s often with just one person and doesn’t often monopolize the whole family. There’s a certain understanding, being at the end of the family. Our voices aren’t as sought-after. We’re easily talked over. My voice is shrill and I talk fast, so I can make my voice heard, but Rachel doesn’t want to force to be heard. She wants people’s interest, respect, and love. I love that about her.

She also spent a lot of her time taking care of our son Arthur so I could work. I sometimes wonder where our family would be without her help at that crucial time.

Besides that, Rachel and I help each other a lot. When she was finishing an 18 month service and it was also time to apply for school, I got all of her application materials together. Last summer when my business was still getting off the ground and Michael was working part-time, she came and lived with us. She made some money nannying for other people, but she also spent a lot of her time taking care of our son Arthur so I could work. There were a lot of days where I had to be at photoshoots on location for a lot of the day and it would’ve been a nightmare to ask someone to watch Arthur. But she was there, always willing to help. She slept on the couch with no complaints. And I sometimes wonder where our family would be without her help at that crucial time.

There’s also something about aunties for your kids. Sometimes I feel like Rachel loves Arthur just as much or even more than I do. And to see someone loving your child that much is surprisingly a beautiful feeling

ONE SPECIAL MEMORY

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FRENCH DAY

"When Rachel was living in New York with us last summer, we had a day we dubbed 'French Day' in Manhattan."

I’ve tried to get my other sisters to understand the beauty and pleasure of what we love on French Day, and they like it, but they don’t love it like Rachel and I do.

As part of French Day, Rachel and I headed to the Upper East Side of Manhattan where we went to the Met and went to the French Salons, with the Louis XV chairs and the pastel colors. Then we walked to Ladurée and bought some macarons. We ate them very un-Frenchlike, sitting on a bench, cutting them in half, while we watched Arthur go down a slide, climb up, and go down, again and again. I’ve tried to get my other sisters to understand the beauty and pleasure of what we love on French Day, and they like it, but they don’t love it like Rachel and I do. Because as cliche as I know it sounds, as we sat on the bench in the park, we kept saying, “let’s go back to Paris.” Probably a little whiney-sounding. We both know exactly what that pain feels like. And we don’t care how many millions of people also feel it because Paris feels like home to so many people.

We feel it too. We get it.

MORE ABOUT EMMA

I do a lot of brand storytelling, coaching and business strategizing. I never thought I would start a business. It always sounded like the ultimate gamble. I grew up learning music and going to art museums and historic sites with my family. We lived in Germany for a while and the trips we used to go on became the foundation for what we value most: relationships with those close to us, appreciating different cultures, trying all kinds of food, and learning how to share space in a small car (there were five of us kids). 

You can find me here - Website: emmanatter.com ; IG: @emma_natter